by Andrew Bass  |  Blog, Innovation, Strategy, Value Building

Your biggest competitor is often “We’ll do it ourselves” or “We’ll do without”. You address this by understanding your customer better. This is a totally different approach to competition from looking across at rivals and trying to do what they Read More

Andrew Bass’s Pragmatics Newsletter July 2013 Practical techniques and thought-provoking ideas Main article takes under 4 minutes to read. Subscribe at www.bassclusker.com/newsletter: https://staging.bassclusker.com//newsletter Please pass this on to colleagues who you think will find it interesting: ‘sharing’ link in the Read More

by Andrew Bass  |  Blog

I had the great pleasure of co-hosting TEDxBrum with Helga Henry at Birmingham’s Millennium Point on 8th June. The theme was “Marking the Map”, and featured speakers across a typically wide range of issues, including the intelligent interpretation of big Read More

There’s a story today on the BBC that schools are failing the brightest pupils – this is according to a new report from Ofsted, the UK’s schools inspectorate. The article includes various responses to the report. They are all in generic  ‘press release Read More

Andrew Bass’s Pragmatics Newsletter June 2013 Practical techniques and thought-provoking ideas Main article takes under 4 minutes to read. Subscribe at www.bassclusker.com/newsletter: https://staging.bassclusker.com//newsletter Please pass this on to colleagues who you think will find it interesting: ‘sharing’ link in the Read More