Andrew Bass’s Pragmatics Newsletter March 2013 Practical techniques and thought-provoking ideas Main article takes under 4 minutes to read. Please pass this on to colleagues who you think will find it interesting.   Who Are You Listening To? The news Read More

However well you formulate your strategy, its success or failure is going to depend on how well you translate it for the needs of those who must support it. Andrew discusses some thought experiments to help convey the concept of The Read More

If Friedrich Nietzsche hadn’t been a great philosopher, he would have made a pretty good consultant (I leave you to decide whether this was a missed opportunity…). Here’s an example of his perspicacity: “During the journey we commonly forget its Read More

Andrew continues his discussion of keys to foster innovation: Allot and protect time and space away from your routine Improvise the before and after of using your product or service Pay attention to packaging and ease of use Run time-limited Read More

Andrew shares some keys to practical innovation: Don’t think that innovation is just about technology Have a systematic way of turning ideas into reality Treat ideas well, even if they are not yet fully-formed Read More