Andrew shares the back-to-basics questions that any business-unit leader should clarify about their strategy: What are we going to sell, what are we not going to sell (that we could), and Why? Who are we going to sell to, who Read More

I need to mention SWOT analysis, because although it’s a limited tool, people often take for granted that it will appear in a strategy process. I usually go along with that, not because I expect it to yield any great Read More

Have you ever sat through a presentation by a senior executive that contained information of great significance to those in the room – like the imperatives for the company, and therefore for their jobs continuing to be needed – but Read More

by Andrew Bass  |  "How To's", Blog, Managing Uncertainty, Strategy

Although I like my writing to stay pragmatic and jargon-free, much of my reading is anything but: there’s masses of useful stuff in disciplines far away from “management” that hasn’t yet been translated or transferred. So, I was reading a Read More

by Andrew Bass  |  Blog, Culture, Strategy

In strategic decision making, there is always the temptation to do more analysis in the hope that it will reduce uncertainty. But beyond a certain point, which comes sooner than most people would like, more analysis does not equal more Read More