by Andrew Bass  |  Blog, Managing Uncertainty, Strategy

I once wrote an article in which I extolled the way Tesco scoped out the US market when planning the launch of their Fresh & Easy stores. I talked about the fact that they had executives hang out with families and learn Read More

Successful strategy is not just about rigorous analysis or even business acumen. It’s often as much about what you can actually get people to go along with. For example, consider two pairs of companies: Kodak and Fujifilm, and Digital Equipment Read More

by Andrew Bass  |  Blog, Managing Uncertainty, Strategy

“Those who don’t know history are destined to repeat it.” So said Edmund Burke (and, in an adapted form, George Santayana). The idea that knowing what happened before will tell you what will happen next time is, I suppose, the Read More