I want new growth from existing resources

You want more growth, or what's tougher, you've promised other people more growth. When you ask your team for ideas, what you hear doesn't convince you. Their ideas sound expensive and risky. They all seem to depend on spending a lot of money and time on new resources way before you can find out if those resources will do the job. It could be hiring 'rockstar' sales people, buying into some miraculous new SaaS product, or even doing an acquisition.  All these things MIGHT work, but they might just be expensive mistakes. And anyway, the ideas seem unoriginal. Will customers or clients really notice the difference and favour you over the competition? 

You feel sure that you could do better with what you've got already. But how?

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